A different premise for your money

Avoid losses.
Don't chase returns.

Most advice tells you to reach for a higher rate of return. I help you find the money you're already losing — quietly, and without knowing it — and bring it back to your table.

Practice
Financial Design
Strategies
Advisor
Gina Wells
CLU · ChFC · RICP
Experience
30+ years
Standard
Fiduciary · MDRT
Method
The DESIGN Process — a defined six-stage path
Framework
Your Personal Economic Model, mapped end to end
Belief
Education over products. The decision is always yours.

The one idea everything is built on

Most advice asks "how do I earn more?" I ask "where am I losing?"

A higher return means more risk and no guarantee. A recaptured dollar is certain — and a loss costs more than the same-size gain ever earns back.

$100
You have
−50%
$50
After a loss
+100%
$100
To break even
A 50% LOSS NEEDS A 100% GAIN
SEE THE MATH →
START ANYWHERE

There is more to the story than conventional wisdom would have you believe.

Three ideas sit at the center of how I work — each a place where traditional planning tends to leave money, and clarity, on the table.

Discuss
Evaluate
Strategize
Implement
Grow
Nurture
THE PREMISE

This is about you.
Your financial solutions should be too.

I take a 360-degree look at how you earn, save, spend, and pay tax, and help find the money you may be unnecessarily — even unknowingly — transferring away. Then we coordinate every piece so it works together instead of against you. The goal isn't a hotter portfolio. It's control: taking hold of your money instead of it taking hold of you.

THE ADVISOR

Three decades of one idea.

Gina Wells, founder and financial design strategist at Financial Design Strategies
Gina Wells · Metro Detroit
CLU ChFC RICP MDRT Fiduciary 30+ years

I've spent more than thirty years helping people find solutions to problems some never knew they had — and take control of their money instead of it controlling them. My belief is simple: traditional financial planning doesn't offer adequate solutions for today's complex economy.

So my mission is to shed light on financial truths — to give you a better understanding of how money really works, and how to make it work for you. I'd rather teach you what I know than ask you to take my word for it.

Read Gina's story →

Why families trust the work

30+
years in estate & financial planning
Fiduciary
obligated to act in your best interest
MDRT
Million Dollar Round Table member
6 steps
a defined process, from hello to for-life

Financial Design Strategies · Metro Detroit

See your whole financial picture — most clients say for the first time.

The first step costs nothing but an hour and a few honest questions.

Book your introductory session